Australia’s cotton industry was highlighted on the global stage last week, with a number of cotton industry representatives speaking at the Better Cotton Conference in Sweden. Better Cotton is anticipated to generate around an additional $7 million in premiums for Australian growers this season.

The conference brought together brands and industry experts to explore topics across the value chain including climate action, soil health and regenerative agriculture.

Cotton Australia Chair Nigel Burnett sat on two climate change farmer panels, Cotton to Market Lead Brooke Summers covered ecosystems services payments and how the industry is working with brands to help fund biodiversity, and UNE soil scientist Dr Oliver Knox spoke about the Goondiwindi Circular Cotton Project.

The event was a valuable opportunity for Cotton Australia to demonstrate the innovation and advances of the Australian industry to an international audience including leading brands and retailers.